Olay @ Montreal Fashion Week
On September 30, 2025, the mmode Gala closed out Montreal Fashion Week with a celebration of creativity, commitment, and excellence in Quebec’s fashion industry. Held at Espace Paddock in Parc Jean-Drapeau, the gala brought together designers, creators, and industry leaders, awarding 21 prizes to highlight local talent and momentum within the fashion ecosystem.
Snaptique was proud to be part of this landmark evening, collaborating with Olay to create a fully branded photo booth experience that matched the elegance and energy of the event.
A Fully Branded Classic Booth
For the Olay activation, we transformed our Classic Booth into a showcase piece. The booth featured a custom branded wrap, personalized curtains, a branded background, and even a light-up sign mounted on top. To complete the look, we designed a branded floor wrap that made the booth stand out as a centerpiece of the event.
Branded Screens and Data Collection
In addition to the exterior design, we created custom-branded digital screens inside the booth. These screens not only carried Olay’s branding but also included a short survey and email collection form. Guests could quickly provide feedback and sign up for future updates, giving Olay valuable insights and a direct way to connect with attendees beyond the event.
An Elevated Guest Experience
Guests were invited to step into the booth and capture their Fashion Week memories with branded keepsakes. Every detail was carefully tailored to reflect Olay’s identity and integrate seamlessly with the gala’s high-fashion setting.
Product Sampling with Impact
Alongside the booth, Olay brand ambassadors engaged with attendees and handed out samples of Olay Supercream. The combination of hands-on product experience and personalized photo moments created a dynamic activation that left a lasting impression.
The Olay installation at the mmode Gala was a strong example of how Snaptique combines design, customization, and interactive guest experiences to help brands connect with their audience at Montreal’s most prestigious events.
Booth design in collaboration with Proper Plan Productions.